HOW A VIJAYAWADA – BASED PAINTS COMPANY IS SCALING TO PAN-INDIA OPERATIONS BY LEVERAGING DIGITISATION
BEFORE
Prior to coming on-board Nexxio Digital Platform Eagle Coats b2b sales & distribution operations were completely manual:
- Field sales team reported daily on call or whatsapp
- Sales orders were reported on whatsapp
- Dealers were not timely informed about latest catalog, availability, pricing, schemes
- Delays, mis-communications were commonplace
- Dealer and partner incentives were manually delivered
AFTER
A 24×7 mobile app for the sales team, dealers, partners transformed the b2b business operations significantly:
- Anytime, anywhere dealer APP for ordering, tracking, incentives has reduced manual work, increased speed of business & sales
- Realtime transparent operations has enabled the company to launch a Dominos pizza-style order delivery guarantee for customers
- Partner loyalty increased with direct cash incentive schemes
- Expand dealer business rapidly by offering allied products such as waste bin, road safety products, etc
NEXXIO SOLUTION
- EmployeeConnect APP allows field sales team to work smarter and gain sales productivity!
- DealerConnect APP gives convenient, 24×7 access to brand catalog, submit/track orders, outstanding, performance
- PartnerConnect APP connects brands with their influencers to offer instant cash or reward point incentives (via UPI)
BENEFITS
BETTER VISIBILITY & CONTROL
With a single platform to view and manage entire operations, we have gained better visibility and control. Helping us scale smoother
24×7 DISTRIBUTION CHANNEL
Anytime, anywhere mobile app for our dealers, sales team has taken our operations from error/delay prone to precise and fast
DEALER AND PARTNER CONNECT
Having a direct connect with our dealers, distributors and partners we are building a stronger connect and trust with them
In our industry the large players (Asian Paints, Nerolac) have put a lot of digitisation at all level. With Nexxio we have gained significant competitive advantage
Mr Sandeep Kumar testimonial on Nexxio:-
In our journey to scale our business we were searching for a technology partner and found Nexxio in 2020. Since then we have used their platform to digitise & automate our entire sales & distribution. The platform is easy to adopt and high performance.
The company also listens and learns which I appreciate!